Design
Great design goes way below the surface. Sure, aesthetics matter—especially when customers encounter your mobile app or SaaS interface for the first time. They want to see something welcoming, clean, pleasing to the eye. But within seconds, they want more. A clear path to finding what they need or doing what they want to do. Expected responses to clicks, drags, and touch gestures. A feeling of, wow, this experience was designed for people like me.
Nimbleware’s designers know the possibilities and limitations of today’s devices and platforms. They know how people use technology. And they know how to give digital experiences the right look, feel, and structure depending on customer needs and business objectives.
User Research
Before design begins, we work with your team to learn as much as we can about your customers. Who are they? How do they use their existing tools? What are their pain points? What do they want and need that your new product can provide?
Wireframes
Once we understand your customers, we create wireframes for your software or site. These blueprints show the content elements, where they will appear, and how customers will discover them. They also establish the optimal navigation so customers can access the content and functionality they need as quickly as possible—and they can easily make new discoveries relevant to their needs.
UI Design
UI design brings together the underlying structure with the right aesthetic sensibility. Our goal with all UI designs is to enable efficient interactions within a visual environment that supports and reinforces your unique brand.
Usability Testing and Review
Before your software goes public, we’ll work with you to test the UI design with actual users. There’s no one more qualified to validate that navigation makes sense, content is discoverable, and interactions work as expected—or to point out if any areas need fine-tuning.